If you are thinking about building your own brand, you simply cannot do without a logo. A business logo design can make or break a brand. History will show that all successful brands in the world have a distinct emblem that separates them from similar businesses. Here are some tips on how to design a logo.
1. Find inspiration.
It’s a sad thing that most logos are uninspired and lack oomph. Instead of settling for a generic logo that people will forget in a second, take time to find inspiration for your brand. Don’t limit yourself with the usual initials and acronyms. There are plenty of details that you can incorporate in your logo, such as the nature of your business, your own doodles, or your favorite symbols and talismans. Including details like these will make your logo more distinct.
Finding the perfect trademark means coming out with more than one possible designs and multiple possible color combinations. Remember, there are infinite design possibilities that you can take advantage of. The best tip on how to design a logo is to find the details and color combinations that work the best. This could mean plenty of trial and error.
3. Don’t look at templates.
You have greater chances of having an inspired and distinct logo if you don’t look at logo templates. If you have artistic skills, you can make the design yourself and just let a professional do the rest. However, if you are not the artsy type, a logo design company can be your ally in creating your brand trademark.
4. Check the logo’s versatility.
Designing a logo can be tricky because you will use it for all kinds of media and in a variety of sizes. All designs will look clear and sharp given a reasonable size. But what if the logo is made smaller or larger, depending on the needs? A very busy logo can be difficult to shrink as some details will no longer be visible.
5. It has to be appropriate.
Remember, the logo is something people see first. An effective logo design is something that says the right messages and conveys the right tone. Can you imagine a monogram on a can of soda or a pop art logo being used by an accounting firm? That would be really amiss. The right design for your brand is something that reflects the essence of your company or connotes the right mood. A basketball team logo for example has to connote motion, speed, force, strength, etc. A corporate logo on the other hand has to be more simplistic, conservative, yet easy to remember—a serious logo for a serious working environment.
6. Colors matter.
Colors affect the mind in many more ways than one. An effective roach killer for example will be laughable if its logo is pink or yellow or lilac.
Of course, all the above mentioned tips are given assuming that you have the tool and the skill to design your own logo. If design is not your key skill, a good tip on how to design a logo is to seek an expert to do it for you. Then you can concentrate on the more important aspects of your business.